• Use case: “I, as a Product Owner, want to stop using Receeve and develop an in-house solution based on Salesforce, so that I achieve a higher stability and reduce costs as well as redundant tech.”
• First idea: Reproduce the main functionality of Receeve using Salesforce Marketing Cloud as a communication service and custom build what is not available off-the shelf.
• Stack: APEX, Javascript, SQL
• Business value: 125.000€ savings, increased control and stability, independency from 3rd-party software.